British Gas calls multi-million DM review

British Gas is calling a multi-million direct marketing review. The business is currently split between WWAV Rapp Collins and EHS Brann…

British%20GasBritish Gas is calling a direct marketing review. The business is currently split between WWAV Rapp Collins and EHS Brann.

The energy company says it needs to reconsider arrangements to ensure it meets "long-term business and marketing objectives". Both agencies have worked with the brand for more than a decade.

Brand marketing director Amanda Mackenzie says: "As a matter of due diligence it is time we paused for breath to see if we can work smarter."

Mackenzie, former BT marketing director, joined British Gas in September last year to replace Nick Smith.

She joined after quitting her role as Hewlettt-Packard vice president of marketing, EMEA in August last year.

The pitch will begin in January with a decision due by May.

The Centrica-owned energy provider handed its £30m creative account to Clemmow Hornby Inge in May 2003 following a four-way pitch. The appointment put an end to its 12-year relationship with DDB London. Media planning and buying is handled by Carat, which according to British Gas will not be affected by the review.






Kellogg UK appoints managing director

Marketing Week

Kellogg UK has appointed Greg Peterson as managing director to replace Tony Palmer, who left last month to join Kimberly-Clark as chief marketing officer. Peterson, who has been with Kellogg for 15 years, was most recently managing director of the company’s Australia and New Zealand operations. He joined Kellogg as a product manager and worked […]

Titan Outdoor wins pitch to run Tube station promotions

Marketing Week

Titan Outdoor has won the contract to handle promotional concessions across the London Underground network following a competitive pitch. Titan won the contract after a pitch against two other, unnamed operators. The contract is for an initial two-year period but there is potential to extend for a further two years. The outdoor company will now […]


    Leave a comment