British Gas will replace rival energy provider EDF Energy as the loyalty programme’s utility partner.
From the start of 2011 British Gas’s 12 million customers will be able to collect points and benefit from Nectar rewards.
Cardholders will be awarded quarterly points for being a British Gas customers and bonus points for switching to direct debit or paperless billing and taking up additional British Gas services.
Other Nectar partners include Sainsbury’s, Homebase, Eurostar and Vue cinemas.
Phil Bentley, managing director, British Gas, says: “More than 12 million customers count on British Gas to look after their world every day and we don’t take that loyalty for granted.”
“We know our customers have a choice, and we want to reward them for putting their trust in us. With Nectar, we will be able to offer our customers’ rewards that help them enjoy more of their world”.
Jan-Pieter Lips, Nectar managing director, says British Gas will be a “major partner” in Nectar’s growth.
EDF’s partnership with Nectar will cease in December 2010.