British Gas is planning to sell a new type of ‘green’ boiler next year, which it claims not only provides heating but also produces electricity to run household appliances.
UK Active Value, the fund manager, is backing a proposal to inject about Â£30m of new equity into Cordiant Communications.
Centrica-owned British Gas is to create two positions – head of customer retention and head of customer relationship – in a bid to beef up its marketing department. Once appointed, the new employees will work alongside the existing marketers who report to British Gas director of marketing and strategy Nick Smith. Two years ago, the […]
The Football Association is to launch its first TV campaign targeting racism, following UEFA’s demand that it pay a record fine for racist behaviour by England fans at a game against Turkey in April. The FA has lined up Mother and TBWA/London to pitch for the project. An FA insider says the brief will ask […]
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With the coronavirus crisis causing marketers to pull back even further on market research expenditure, how can the sector rebound and stay relevant?
Iceland believes the “incredibly agile” nature of its marketing team has helped it weather the Covid challenge this year and helped it attract new customers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here