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British Gas ups marketing team

Marketing Week

Centrica-owned British Gas is to create two positions – head of customer retention and head of customer relationship – in a bid to beef up its marketing department. Once appointed, the new employees will work alongside the existing marketers who report to British Gas director of marketing and strategy Nick Smith. Two years ago, the […]

FA plans TV assault to target racist behaviour

Marketing Week

The Football Association is to launch its first TV campaign targeting racism, following UEFA’s demand that it pay a record fine for racist behaviour by England fans at a game against Turkey in April. The FA has lined up Mother and TBWA/London to pitch for the project. An FA insider says the brief will ask […]

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