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Readers prefer M Celebs

Marketing Week

The Sunday Mirror claims results from its new online readers panel show that readers of its M Celebs supplement prefer the magazine to paid-for weeklies. The research will be used by the newspaper’s advertising sales team.

UEFA to promote Lars-Christer Olsson

Marketing Week

UEFA is to promote Lars-Christer Olsson, director of marketing, to the position of chief executive. He will replace the retiring Gerhard Aigner in December. No decision has been made on Olsson’s replacement.

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