British Gas to sell new type of ‘green’ boiler
British Gas is planning to sell a new type of ‘green’ boiler next year, which it claims not only provides heating but also produces electricity to run household appliances.
British Gas is planning to sell a new type of ‘green’ boiler next year, which it claims not only provides heating but also produces electricity to run household appliances.
The Sunday Mirror claims results from its new online readers panel show that readers of its M Celebs supplement prefer the magazine to paid-for weeklies. The research will be used by the newspaper’s advertising sales team.
British Gas is planning to sell a new type of ‘green’ boiler next year, which it claims not only provides heating but also produces electricity to run household appliances.
UEFA is to promote Lars-Christer Olsson, director of marketing, to the position of chief executive. He will replace the retiring Gerhard Aigner in December. No decision has been made on Olsson’s replacement.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.