British Library looks for agency for Cultural Olympiad project

The British Library is readying its contribution to the London 2012 Cultural Olympiad that runs alongside the London 2012 Olympics and is looking for an agency to develop an accompanying interactive campaign.

The British Library
The British Library

The British Library’s project involves young people selecting and interpreting items from the Library’s collections for an exhibition which will appear in the Paccar Gallery in 2012.

It wants to work with an agency to develop the creative strategy and for a campaign embracing online, mobile and experiential channels. The aim is to encourage people to be involved in the selection and interpretation of the exhibition objects.

There will also be a community engagement programme involving
up to five public libraries across the country to work with different audiences, representing cultures from across all five continents.

Former Financial Times marketer Frances Brindle was appointed director of strategic marketing and communications for the British Library last June.

Brindle is overseeing projects projects including supporting the Library’s increasing digitisation activity and implementing fundraising campaigns. She also has responsibility for the communications, exhibitions and marketing activities of the Library.

She was most recently global marketing director for the Financial Times where she helped develop the advertising campaign “We live in Financial Tines.” She is also a former marketing director for Allied Bakeries and Barclays Offshore Banking.

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