Department of Trade and Industry business support organisation, British Trade International, is being rebranded as UK Trade and Investment.
By associating your brand with choice and offering rewards instead of discounts, marketers can build high-value, long-term relationships with customers.
With audiences now returning to cinema in their millions, global cinema advertising association SAWA has launched a campaign to promote the effectiveness of the medium, backed by UK cinema bodies DCM and Pearl & Dean.
From Nike to EA Sports, brands blurring the lines between entertainment, social conscience and the desire to lead are gaining cultural credibility in the world of sport.
Direct Line Group’s ‘We’re On It’ campaign took home the top prize at the Marketing Week Masters last week, after driving long and short term business impact and surpassing the already admirable efforts of its previous brand platform.