British Virgin Islands teams up with Beach Tomato for campaign

The British Virgin Islands (BVI) is partnering with travel and lifestyle website Beach Tomato for an experiential and social media tourism push in London.


BVI tourism is placing six large-scale art works depicting scenes of the islands by French artist Victoria Lacroix on the streets of London and working with Beach Tomato to create a treasure hunt for Londoners.

Beach Tomato will be releasing clues as to where these artworks will be hung on a daily basis via its Twitter and Facebook page and also on sister travel website Black Tomato’s social media platforms. 

Those who manage to find at least three of the six pieces, take a picture of them on their phone or camera and upload them to the travel company’s Facebook page will be in the running to win a trip to the islands for two people.

BVI is a non-sovereign overseas territory of the United Kingdom made up of a range of islands in the Caribbean, including Tortola and Virgin Gorda. It focuses on its sailing, and diving, beaches and wildlife as key offers to tourists and an estimated 45 per cent of its income comes from tourism.

Beach Tomato is positioned as an authority on beach culture and was launched in March last year as a transactional website selling luxury fashion and accessories.


Please make the brand valuation humiliation stop

Mark Ritson

I went to see my doctor last week and he told me I had contracted a venereal disease. Somewhat taken aback, I visited a different doctor for a second opinion. He ran a series of tests and came back with mixed news. I was free from any sexually transmitted diseases but, unfortunately, his tests showed that I was in the late stages of dengue fever and had only six weeks to live. With my head in a spin I spoke to a good friend who is a GP. He ran me through a battery of tests and then pronounced me in amazing health for someone in their 40s, with absolutely nothing to worry about.

EE Logo

How EE hopes to make staff its key marketing asset

Lara O'Reilly

An Orange or T-Mobile employee will have been forgiven for being a bit confused about who they worked for in the two years since the companies merged to form Everything Everywhere. Now the company – which has been rebranded as EE – is taking strides in its internal communications strategy, not only to educate employees about the propositions from the new joint brand and corporate entity, but to immerse them in it to convince them they are working for the “best” operator in the market.


    Leave a comment