Six out of ten Britons (61%) do not want to engage with brands through social media, leading to brands creating “mountains of digital waste” according to a global study. Read full article here.
H&M has been cleared by the advertising regulator of using a model that was too skinny, while online retailer Drop Dead Clothing has been rapped for featuring a model deemed “anorexic”.
Ocean Outdoor will support The Royal British Legion’s Remembrance Day silences on 11 November by running an ad by the charity during the 2 minute silence at 11am tomorrow (11 November).
The targeting concerns that Ottokar Rosenberger from eHarmony raises in ’Will the picture improve for TV advertising data’ (MW 13 October) are very relevant given today’s media environment. It will become increasingly important to provide evidence that any marketing a brand conducts is reaching an engaged audience. While TV does offer access to a wide […]
From Diageo’s focus on marketing effectiveness paying off to EasyGroup adding yet more brands to its stable, catch up on this week’s biggest marketing news.
Machine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.
Staff have mixed reactions to going back to the office so marketing leaders will need to be adaptable to ensure the best ideas keep on flowing, as Marketing Week discovered during a video panel discussion hosted in partnership with Smartsheet.
Right-minded marketers understand the need for long-term brand building investment, but most still question how they can convince those above them. Here’s how you do it.