Six out of ten Britons (61%) do not want to engage with brands through social media, leading to brands creating “mountains of digital waste” according to a global study. Read full article here.
H&M has been cleared by the advertising regulator of using a model that was too skinny, while online retailer Drop Dead Clothing has been rapped for featuring a model deemed “anorexic”.
Ocean Outdoor will support The Royal British Legion’s Remembrance Day silences on 11 November by running an ad by the charity during the 2 minute silence at 11am tomorrow (11 November).
The targeting concerns that Ottokar Rosenberger from eHarmony raises in ’Will the picture improve for TV advertising data’ (MW 13 October) are very relevant given today’s media environment. It will become increasingly important to provide evidence that any marketing a brand conducts is reaching an engaged audience. While TV does offer access to a wide […]
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.