At Britvic he will work with the UK-distributed Pepsi brands and Britvic’s own brands, such as Robinsons and Tango. Britvic’s marketing director is Simon Stewart.
He reports to CEO Paul Moody, who says: “Simon brings a wealth of experience, having performed a similar role at Diageo. The creation of the post of a GB managing director is a step forward for Britvic, giving the GB business a tighter focus and allowing the group executive committee to concentrate on our strategy of growing internationally both through acquisitions and extending existing franchise agreements.”
Soft drinks manufacturer Britvic licensed the use of its Robinsons squash brand for its first ever confectionery range in March.