Britvic hands BBH and CHI £2m bonus

Britvic Soft Drinks has axed Barrett Cernis from its agency roster and redistributed £2m of advertising business between Clemmow Hornby Inge (CHI) and Bartle Bogle Hegarty (BBH).

Barrett Cernis previously handled the premium carbonates portfolio of Amé, Purdey’s and Aqualibra, and Britvic juices portfolio, including the J2O brand. The agency worked with Britvic for three years and created cinema and press advertising for Amé and the first television work for J2O. CHI will take over work on the premium carbonates brands, which had an advertising spend of £525,000 last year, to add to its Tango business. BBH picks up J2O, which is backed by a £1.4m media spend, to line up alongside the Robinsons brand.

Britvic awarded CHI the Tango account in February 2002 (MW February 7, 2002) and BBH the Robinsons business in July 2003 (MW July 24, 2003). Both accounts were previously held by HHCL/Red Cell.

Britvic recently relaunched Robinsons with new packaging and a slimmed down selection of flavours. It also launched brand extensions Robinson Fruit Spring and Robinsons For Milk. A £3.5m TV launch campaign for Robinsons For Milk, a dilutable drink containing ten per cent fruit juice, began last month.

Britvic also recently renewed its bottling and distribution agreement with Pepsi for a further 15 years and has pledged to double its marketing spend on Pepsi brands (MW March 18). Abbott Mead Vickers.BDDO handles the advertising for Pepsi’s brands.


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