…Britvic is understood to be talking to Barrett Cernis, Bartle Bogle Hegarty, BMP DDB, Clemmow Hornby Inge, J Walter Thompson, M&C Saatchi and WCRS about pitching for the &£6m Robinsons business.
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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