Britvic readies push for new look J2O

Britvic is to reluanch its J2O juice brand with a new pack design and a 4m marketing campaign.

Britvic is to reluanch its J2O juice brand with a new pack design and a £4m marketing campaign.

The soft drinks company says the new label design aims to communicate the drink’s flavour and combination of fruits, adding the new pack will give the brand “a bold, fresh, modern look” and increase the on-trade brand’s bar call.

Marketing activity, created by Bartle Bogle Hegarty, will run from April through to July and include television, press and online activity.

George Cobb, senior brand manager, says it hopes the new pack design and campaign will put the brand “front of mind” with consumers and boost sales in the on-trade.

The relaunch comes a week after Britvic announced it was splitting the media planning for its own brands between BBH, which is to handle planning for J2O, and CHI & Partners with MCHI handling media buying for all its own brands.

The move came three months after Britvic announced a restructure of its marketing team to create two separate teams for its own brands and the licensed PepsiCo brands it handles, which includes the Pepsi range, 7Up, Gatorade and V Water.


UK marketing head leaves Prudential for Saga role

Marketing Week

Prudential UK marketing director Ali Crossley (pictured) is to leave at the end of this month after six years with the company. She is to take up the role of chief operating officer at Saga Financial Services and will team up with former Prudential UK marketing director Roger Ramsden who joined Saga Services as chief […]

UKRD bids for The Local Radio Company

Marketing Week

The Local Radio Company (TLRC) has received a bid from rival radio group The UKRD Group that values the company at more than £1 million. UKRD already owns 13.51% of TLRC and is offering 2 pence a share, which makes the offer worth £1.24 million. The Local Radio Company owns 20 radio stations including Sun […]


    Leave a comment