Britvic recalls all Fruit Shoot drinks

Britvic is recalling all bottles of its children’s drink Robinsons Fruit Shoot and Fruit Shoot Hydro packs over packaging safety fears.

fruitshoot

The drinks maker has taken out advertising today (3 July) in national newspapers and has put information on its website about the product recall, which it says is a “precautionary measure”.

Both drinks are aimed at children between the ages of seven and 11 and feature newly introduced “easy to open sports caps”, which are thought to be the root of the recall issue.

Britvic says consumers with the affected products should return them to the retailer they purchased the drinks from for a full refund. It apologises “for any inconvenience caused”.

The Fruit Shoot My-5 variant is not being recalled and no other Robinsons products are affected.

Robinsons Fruit Shoot is the top-selling children’s FMCG brand, worth more than £96 million, Britvic claims on its website.

Fruit Shoot Hydro was launched just last year, backed by a £2.5m marketing campaign.

Britvic is the second biggest FMCG soft drinks supplier in the UK. It sold £813.2m worth of drinks in the take-home market in 2011, according to Nielsen Scantrack.

Recommended

club penguin

Disney to launch online safety campaign

Rosie Baker

Disney is to launch an £3m international campaign offering parents and children tips on staying safe online, a move that comes after children’s social network Habbo Hotel’s recent controversy after sexually explicit messages were posted by adults.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now