Britvic sales growth buoyed by marketing activity

Britvic has reported a 29% sales increase in the year to September 28. The growth has been attributed to advertising and promotional activity, as well as its focus on improving in-store displays.

The drinks company’s UK division saw sales rise by 4.8% to £725.8m year on year. It has reported total sales of £926.5m globally.

The company’s still drinks portfolio, which includes J20 and Robinsons, saw sales growth of 8.1%, while its carbonates range has also increased by 4.3% in the same period.

Chief executive Paul Moody says it has delivered a strong performance despite the “disappointing weather, rising raw material and energy costs and the challenging market conditions”.

Britvic’s brands include Tango, Robinsons squash and handles the distribution of Pepsi. Strong sales of Pepsi in particular has helped boost its trading over the course of the year.

Britvic marketing director Simon Stewart (pictured) has said that it is looking at ramping up marketing behind its once iconic Tango brand next year (MW July 23).

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