Britvic sales up in “resilient” soft drinks market

Britvic says that revenue increased by 14.6% in the year to 3 October as volume sales increased globally.

Mountain Dew campaign
Mountain Dew campaign

The total number of brands including Robinsons, Fruit Shoot and Tango sold increased by 15.2%.

In Britain, where Britvic also distributes PepsiCo brands including Pepsi and the recently launched Mountain Dew, the company says it grew carbonate volumes by 10.2% and still drinks by 3.5%.

On the British soft drinks market, Britvic says the total take-home market saw a volume increase of 2.3% in the year “again proving resilient in the year.”

However, the on-premise soft drinks market saw volumes decline 5%.

Paul Moody, chief executive of Britvic, described the company’s performance as “strong”.

“Despite our caution on a weak consumer environment, we are confident at this early stage that we have the focused strategy to deliver another robust set of results for the year ahead.”

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