Britvic Soft Drinks to appoint sales promotion agency
Britvic Soft Drinks is to appoint a sales promotion agency for its Robinsons squash brand. The brand is currently handled by 141 Communications.
Britvic Soft Drinks is to appoint a sales promotion agency for its Robinsons squash brand. The brand is currently handled by 141 Communications.
As CMOs come under pressure to do more with less, marketing budgets as a percent of company revenue have dropped to 7.7%.
Giffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.
Brands shouldn’t try to “construct” a purpose, says Oatly chief creative officer John Schoolcraft, adding that Oatly’s purpose comes “easy” for it.
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