Britvic Soft Drinks will introduce new 500ml contoured bottles for its Tango brand next month, as tipped in Marketing Week (February 27).
The Marketing Society has appointed former Burkitt DDB chairman Hugh Burkitt to the newly created role of chief executive. Burkitt’s position replaces the job shared by director-general Claire Watson and the interim chief executive David Campbell. As the society’s first full-time chief executive, Burkitt will report to the board, chaired by Chris Macleod. Macleod, a […]
White goods and home appliance company BSH Group has appointed Ekkehard Rabold to its top marketing position. Rabold was previously sales and marketing manager for BSH’s Neff brand and some of its specialist brands at the company’s Munich head office. He replaces Michael Marsolleck, who left BSH last year. Rabold, who has been with the […]
TalkSport’s punishment for the unauthorised use of a celebrity’s picture is a sign that the courts have woken up to the value of an image, says Paul Telford
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.