Britvic Soft Drinks to introduce new Tango bottle
Britvic Soft Drinks will introduce new 500ml contoured bottles for its Tango brand next month, as tipped in Marketing Week (February 27).
Britvic Soft Drinks will introduce new 500ml contoured bottles for its Tango brand next month, as tipped in Marketing Week (February 27).
The Marketing Society has appointed former Burkitt DDB chairman Hugh Burkitt to the newly created role of chief executive. Burkitt’s position replaces the job shared by director-general Claire Watson and the interim chief executive David Campbell. As the society’s first full-time chief executive, Burkitt will report to the board, chaired by Chris Macleod. Macleod, a […]
White goods and home appliance company BSH Group has appointed Ekkehard Rabold to its top marketing position. Rabold was previously sales and marketing manager for BSH’s Neff brand and some of its specialist brands at the company’s Munich head office. He replaces Michael Marsolleck, who left BSH last year. Rabold, who has been with the […]
TalkSport’s punishment for the unauthorised use of a celebrity’s picture is a sign that the courts have woken up to the value of an image, says Paul Telford
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?