Britvic plans further increase in marketing investment as profits jump
Niamh CarrollInvestment is particularly being made behind the Robinsons brand, which the business expects to be “challenged” by private label brands next year.
One plant-based brand on staying consistent to cut through the noise
Niamh CarrollTen years in and following its acquisition by Britvic, plant-based drinks brand Plenish is on a mission to achieve the next level of growth.
Britvic’s commercial boss on why marketing leaders mustn’t overlook introverts
Niamh CarrollThe best marketing leaders value both introverted and extroverted team members, question everything, and listen to those with better expertise, says Britvic’s commercial growth and marketing director.
Why Britvic is ‘running at the fire’ during the cost of living crisis
Niamh CarrollBritvic wants to tackle today’s economic challenges head-on, says commercial growth director Bruce Dallas, using innovation to explore new categories and markets.
Robinsons and Wimbledon end partnership after 86 years
Niamh CarrollThe “quintessentially British” partnership has come to an end after 86 years, with Robinsons saying it is now focusing on “broadening its summertime reach”.
Britvic ramps up marketing activity to drive long-term ‘growth ambitions’
Niamh CarrollBritvic is using its “highly relevant” marketing strategy to maintain the momentum of its core brands, while expanding its portfolio to move into new growth areas.
In-housing: The solution to an industry skills gap?
Molly InnesWith research suggesting the appetite for in-housing is ramping up as new skills gaps emerge, is this the answer for all brands and what is the future for agency relationships?
Exploring the rights and wrongs of product relaunches
Megan TatumWith statistics suggesting 60% of product relaunches fail, what does success look like and which brands are getting it right?
Britvic on unlocking the value of apprenticeships for senior marketers
Charlotte RogersOne of Britvic’s first cohort of digital marketing apprentices, global marketing controller Fiona Graham, wants to change perceptions that apprenticeships are just for school leavers.
Britvic launches digital studio to boost marketing effectiveness
Lucy TesserasThe in-house studio is designed to boost agility and will play a key strategic role in supporting Britvic’s wider ambitions of improving customer centricity and accelerating digital.
Britvic preps CX centre of excellence amid marketing spend boost
Manny PhamWith plans underway to develop a centre of excellence for consumer experience, Britvic intends to ramp up its marketing investment and enhance its digital marketing capability in a bid to chase growth.
Meet the brands refusing to let Covid derail their talent pipeline
Charlotte RogersFrom PepsiCo creating a dedicated graduate programme for marketers to P&G increasing the diversity of its candidates via virtual assessment centres, brands have defied the odds to ensure they continue recruiting fresh talent.
Britvic’s CMO on how marketers can be ‘engines of growth’
Manny PhamBritvic will spend £6m on marketing its squash brand Robinsons this summer to capitalise on the brand’s recent growth.
4 questions I wish I’d asked as a junior marketer: Britvic’s Matt Barwell
Erin LyonsDespite being one of the UK’s top marketers, when it comes to risk-taking and identifying trends Britvic CMO Matt Barwell admits there are certain questions he should have asked earlier in his career.
From chip shops to viral sensation: How Tango pioneered ‘punk rock’ advertising
Molly FlemingTango’s punk rock spirit changed the face of advertising with its ‘You’ve been Tangoed’ campaign, but it was an uphill battle to get the industry to respect its anarchic style.