10 sessions you won’t want to miss at the Festival of Marketing
Marketing WeekWith 12 stages and hundreds of speakers across two days, there will be plenty to see at the Festival of Marketing. Here’s our top picks.
Tango returns to TV with vibrators, sexts and Tanguru
Molly FlemingTango did “a lot of soul searching” to ensure the ads fell on the right side of outrageous as it looks to become “part of the national conversation again”.
Britvic tests new way of pitching as it looks to improve ‘inefficient’ process
Sarah VizardBritvic trialled a new format when it pitched for work on its Wisehead Productions brands as it looks to reduce the amount of time, energy and cost that pitching can generate for both clients and agencies.
Soft drinks brands take up the sugar tax gauntlet with focus on innovation and premiumisation
Molly FlemingWith the sugar tax on soft drinks coming into force on 6 April, the industry’s big players are looking to innovation and premiumisation to kickstart growth in a ‘complacent’ market.
Britvic’s CMO on taking digital ROI measurement ‘to another level’
Leonie RoderickMatt Barwell says Britvic will increase its focus on data and digital effectiveness going into 2018, while “keeping the magic” alive in its creative work.
How to break down the barriers between marketing and procurement
Charlotte RogersTrust, understanding and a shared vision is helping marketing and procurement drive transparency, efficiency and stronger agency relationships.
Britvic on how marketing and procurement are getting the best from agencies
Charlotte RogersA Marketer’s Best Friend: The close alignment of marketing and procurement is enriching Britvic’s agency relationships and producing stronger creative work.
Anatomy of a Leader: The practical skills you need to get to the top
Charlotte RogersAccording to Marketing Week’s major new study on the ‘Anatomy of a Leader’, modern marketing leaders are focusing on driving strategy and using their skills to champion the next wave of talent, rather than attempting to be brilliant at everything.
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Do you have the Anatomy of a Leader?
Charlotte RogersModern marketing leaders are refocusing their energy on sales and commerciality, building on their fundamental functional skills to drive tangible business success, according to Marketing Week’s major new study on the ‘Anatomy of a Leader’.
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The big debate: Are the ‘4Ps of marketing’ still relevant?
Jonathan BaconThe relevance of the ‘4Ps of marketing’ in today’s digital world is a topic that continues to cause much discussion. Should marketers relinquish responsibility or retake control?
Britvic dismisses Unilever’s global approach as it launches its own local charity initiative
Leonie RoderickBritvic says brands should take a local approach when it comes to charity initiatives, as consumers sometimes “struggle to get a handle on” international campaigns and see their benefits.