Robinsons and Wimbledon end partnership after 86 years
Niamh CarrollThe “quintessentially British” partnership has come to an end after 86 years, with Robinsons saying it is now focusing on “broadening its summertime reach”.
Britvic ramps up marketing activity to drive long-term ‘growth ambitions’
Niamh CarrollBritvic is using its “highly relevant” marketing strategy to maintain the momentum of its core brands, while expanding its portfolio to move into new growth areas.
In-housing: The solution to an industry skills gap?
Molly InnesWith research suggesting the appetite for in-housing is ramping up as new skills gaps emerge, is this the answer for all brands and what is the future for agency relationships?
Exploring the rights and wrongs of product relaunches
Megan TatumWith statistics suggesting 60% of product relaunches fail, what does success look like and which brands are getting it right?
Britvic on unlocking the value of apprenticeships for senior marketers
Charlotte RogersOne of Britvic’s first cohort of digital marketing apprentices, global marketing controller Fiona Graham, wants to change perceptions that apprenticeships are just for school leavers.
Britvic launches digital studio to boost marketing effectiveness
Lucy TesserasThe in-house studio is designed to boost agility and will play a key strategic role in supporting Britvic’s wider ambitions of improving customer centricity and accelerating digital.
Britvic preps CX centre of excellence amid marketing spend boost
Manny PhamWith plans underway to develop a centre of excellence for consumer experience, Britvic intends to ramp up its marketing investment and enhance its digital marketing capability in a bid to chase growth.
Meet the brands refusing to let Covid derail their talent pipeline
Charlotte RogersFrom PepsiCo creating a dedicated graduate programme for marketers to P&G increasing the diversity of its candidates via virtual assessment centres, brands have defied the odds to ensure they continue recruiting fresh talent.
Britvic’s CMO on how marketers can be ‘engines of growth’
Manny PhamBritvic will spend £6m on marketing its squash brand Robinsons this summer to capitalise on the brand’s recent growth.
4 questions I wish I’d asked as a junior marketer: Britvic’s Matt Barwell
Erin LyonsDespite being one of the UK’s top marketers, when it comes to risk-taking and identifying trends Britvic CMO Matt Barwell admits there are certain questions he should have asked earlier in his career.
From chip shops to viral sensation: How Tango pioneered ‘punk rock’ advertising
Molly FlemingTango’s punk rock spirit changed the face of advertising with its ‘You’ve been Tangoed’ campaign, but it was an uphill battle to get the industry to respect its anarchic style.
Greggs, Tesco and Britvic win top prizes at the Marketing Week Masters Awards
Marketing Week ReportersCongratulations to all the winners of this year’s Marketing Week Masters Awards, including ‘Brand of the Year’ Greggs, Grand Prix winner Britvic, and Tesco chief customer officer Alessandra Bellini, who has been crowned ‘Marketer of the Year’.
10 sessions you won’t want to miss at the Festival of Marketing
Marketing WeekWith 12 stages and hundreds of speakers across two days, there will be plenty to see at the Festival of Marketing. Here’s our top picks.
Tango returns to TV with vibrators, sexts and Tanguru
Molly FlemingTango did “a lot of soul searching” to ensure the ads fell on the right side of outrageous as it looks to become “part of the national conversation again”.
Britvic tests new way of pitching as it looks to improve ‘inefficient’ process
Sarah VizardBritvic trialled a new format when it pitched for work on its Wisehead Productions brands as it looks to reduce the amount of time, energy and cost that pitching can generate for both clients and agencies.