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Q&A Simon Litherland, Britvic CEO & ISBA President

Alison Millington

Following his first few months as president of ISBA, Britvic CEO Simon Litherland spoke at ISBA’s Annual Conference today (11 March) to set out the main priorities and issues the advertising body will face this year. Marketing Week caught up with Litherland after he had delivered his opening address to talk about declining trust in advertising, the importance of building open conversations with consumers and how the outcome of the upcoming election could affect the industry.

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