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How brands can win in the era of immersive sports storytelling
Both the Olympics and Euro 2020 tournament will see significant changes to the way we watch sport, with broadcasters poised to introduce new tech to create immersive fan experiences.
Pretty much every major international sporting event brings with it a shift in viewing habits and a leap in technological advances. The influence of social media will be keenly felt in Tokyo and throughout this month’s Euro 2020 tournament, both in terms of how and what we’ll be watching.
