Brochure makes Diary somersault

Spare a thought for the Diary’s editorial assistant, who had the bejeesus scared out of her this week by direct marketing agency Somersault.

The hapless company sent a brochure with a spring-loaded butterfly inside, which flew out when the brochure was opened.

Bearing in mind that for the past few weeks the threat of anthrax poisoning by post has been hovering over us, it wasn’t the most sensible of moves.

“All direct marketing is not the same,” says the company inside the brochure. Indeed, most direct marketing doesn’t put you in a coma through shock.

Most agencies are also worried about the threat of anthrax in the post, as it will difficult to tell the difference between the poison and the parcels of white powder that are normally sent special delivery.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now