Brother appoints MPG International to handle latest product offensive

Brother International Europe has appointed MPG International Media Contacts to handle a pan-European media planning and buying account for the launch of a specific new product.

Having won a competitive pitch, MPGInternational Media Contacts will now plan and co-ordinate the media buying activity for Brother.

The agency will take on the account immediately to deliver a truly integrated on and offline campaign across Brother’s European region. Earlier this year, Brother appointed Grey London to lead the advertising creative for a major product launch campaign, thught the nature of the project remains confidential.

Antony Peart, Brother Europe’s advertising and communications manager, who is based at BIE’s headquarters in Manchester, comments: “MPG International Media Contacts’ extensive knowledge of the European media landscape, coupled with their strategic planning skills will play a key part in our pan-European product launch campaign, which will go live later this year.”

David Goodall, managing partner international for the agency, says: “We are looking forward to delivering brilliant results for Brother Europe and are extremely delighted to be working with them. We focused on a strategic solution that can work across multiple markets to deliver outstanding results. Brother is a well represented and ambitious company and MPG International Media Contacts look forward to delivering great work with them.”

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