General Motors Europe vice-president of marketing Jonathan Browning has taken on the additional role of Vauxhall chairman. Bill Parfitt, GM’s head of marketing in the UK, has been made Vauxhall managing director as part of the reshuffle.
By introducing brand-focused TV advertising into its marketing mix, online florist Bloom & Wild has recorded significant improvements in awareness, consideration, and even in its share of search.
The collapse of the breakaway European league was a failure to understand the needs and wants of a market.
With outdoor dining resuming in April, restaurant brands’ media, brand and purchase metrics all appear to have benefited from consumer anticipation.
What are the benefits of adopting a test-and-learn mindset and how can it be done effectively?