BSkyB and BBC reach five-year agreement
BSkyB and the BBC have reached a five-year agreement that includes the continued allocation to BBC1 and BBC2 of channel numbers 101 and 102 on BSkyB’s electronic programme guide.
BSkyB and the BBC have reached a five-year agreement that includes the continued allocation to BBC1 and BBC2 of channel numbers 101 and 102 on BSkyB’s electronic programme guide.
Standard Life Healthcare, the private medical insurance provider, has appointed Bristol-based agency DMP to handle its £1.5m direct marketing account. The agency beat Black Cat and Talisman in a three-way pitch to win the strategic planning and creative advertising business for Standard Life Healthcare. DMP’s brief is to provide creative solutions across media and a […]
Lifestyle, a homewares and accessory store, has appointed Tony Woods, former marketing director for defunct electrical retailer Tempo, as chief operating officer.
The Co-operative Group, the Co-operative Bank and Co-operative Insurance Society are to sponsor the Left Field stage at Glastonbury.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.