BSkyB appoints Sky One marketing head
BSkyB has appointed Kelsey Offord as head of marketing for Sky One.
BSkyB has appointed Kelsey Offord as head of marketing for Sky One.
Media agencies, squeezed by clients and media owners, have to make a profit where they can. But what about commission and discounts?
After a relatively quiet first year, 2005 will see Ofcom obliged to make some tough decisions as the digital TV revolution gathers pace.
Blackburn Rovers Football Club is searching for a £1m-a-year shirt sponsor to replace health-plan provider HSA. Blackburn joins a list of football clubs on the market seeking shirt sponsors, including Fulham and Liverpool. Sources say that HSA has decided to end its £1m-a-year sponsorship at the end of the season, after reviewing its business plans. […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.