BskyB reports highest television viewing
BSkyB recorded its highest share of television viewing over the Christmas period for the week ending January 2, taking 9.6 per cent of viewing across all UK households.
BSkyB recorded its highest share of television viewing over the Christmas period for the week ending January 2, taking 9.6 per cent of viewing across all UK households.
IPC Media is launching a women’s weekly magazine titled Pick Me Up, backed by a £6m marketing and advertising campaign.
The New York Times Company is to buy 49 per cent of the Metro Boston newspaper, one of Metro International’s stable of free newspapers around the world aimed at commuters.
Guardian Media Group Radio is the first radio group to sign a partnership deal with GWR Group to use the ‘Hear It Buy It Burn It’ music download service across its Real Radio brands.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.