BSkyB recorded its highest share of television viewing over the Christmas period for the week ending January 2, taking 9.6 per cent of viewing across all UK households.
IPC Media is launching a women’s weekly magazine titled Pick Me Up, backed by a £6m marketing and advertising campaign.
The New York Times Company is to buy 49 per cent of the Metro Boston newspaper, one of Metro International’s stable of free newspapers around the world aimed at commuters.
Guardian Media Group Radio is the first radio group to sign a partnership deal with GWR Group to use the ‘Hear It Buy It Burn It’ music download service across its Real Radio brands.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.