BSkyB has reported a rise of 96 per cent in pre-tax profits to 254m and a 15 per cent increase in ad revenue to 204m for the nine months ending March 31.
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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