BSkyB is thought to be the frontrunner in the auction to buy Flextech, the content arm of Telewest. It is understood that other bidders include Five-owner RTL and Discovery Communications. ITV, Sparrowhawk Media, Channel 4 and venture capitalist Cinven are no longer in the running.
Sunny D is recruiting 12 parents from around the UK to advise on the future brand development of the Sunny D range. The troubled brand was a massive success on its launch in 1998, but it suffered a steep sales decline after coming under fire from food experts for its sugar content. Sunny D is […]
COI Communications has asked its new roster of creative agencies to showcase their services and talents by literally setting up a stall at Borough Market. The event is understood to be taking place over the next two months. It is thought that the organisation has asked all its 27 roster agencies to “set out their […]
Soul co-founder Kevin Brown is to join Bartle Bogle Hegarty in an effort to beef up the agency’s media capabilities. Brown, a former Starcom Motive media director, will work alongside BBH chairman Jim Carroll and is thought to be introducing a combined media model originated at Soul. It is not clear what title Brown will […]
Just a year ago and it was almost impossible to avoid bad news about WeWork, but its new CMO says that’s all in the past as it looks to better communicate its proposition and role in the future of work.
The internet has facilitated an explosion of niche interests among consumers, which means brands need to understand the connections between them in order to find and reach the right audiences.
Normality is an illusion – consumer behaviour is always in flux and the marketer’s challenge is to assess which trends are worth anticipating and acting on.
Covid-19 may have put Brexit strategy on the backburner, but has the existential threat posed by the pandemic recalibrated how brands view Britain’s exit from the EU?