BSkyB to buy The Cloud

BSkyB is expected to complete the acquisition of The Cloud network this week, a move which will offer its 2.8 million broadband customers access to Wi-Fi hotspots.


The deal, expected to be announced when BSkyB releases its quarterly results on Thursday according to reports, will give it access to a network of Wi-Fi hotspots in hotels, airports and shopping centres across the UK.

Sky already provides subscribers with access to its own and third-party channels over the internet.

The move would pit BSkyB against BT, which has its own network of Wi-Fi hotspots, while last November Virgin Media CEO Neil Berkett indicated it too might launch a hotspot network in areas where it could justify the investment.

BT tied up with location-based ad network JiWire at the end of last year to help it monetise landing pages across its 185,000 Wi-Fi hotspots.

The Cloud, established in 2003, is available in Marriott hotels and branches of McDonald’s and Pret a Manger. It’s backed by venture capital groups DFJ Esprit and Accel Partners.

This story first appeared on



Media plurality is the casualty of politics

Mark Choueke

The question of media plurality has become something of a sideshow with regard to News Corporation’s bid to take over the 61% of BSkyB it does not already own. Predictably, and somewhat depressingly, the focus has landed on the lack of transparency, the shortcomings and accusations of conflicted interest surrounding the personalities involved. News Corp, […]


    Leave a comment