BSkyB has unveiled a new on-air look for its Sky Movies channels and has introduced a star-rating to its Sky Movies EPG listings. It is also launching a world cinema strand.
HHCL/Red Cell has created a £2m radio and outdoor campaign for budget hotel chain Travel Inn. The campaign focuses on the chain’s customer satisfaction guarantee and retains the ‘Your inn for a good night’s sleep’ strapline.
Weightwatchers.co.uk has appointed James Hilton as head of marketing. He is a former marketing director of MGM Mirage Online and head of strategic alliances for Guardian Media Group.
Mother has created a television campaign for Diageo-owned ready-to-drink brand Archers Aqua, with the tagline ‘Something for the ladies’. The agency was appointed to the advertising account in August. The ads, which will be rolled out this week, feature male pilots and firefighters. This is the first TV work for the brand in almost a […]
Virgin Media O2 is launching its first proposition after the £31bn merger in June, as its new marketing director outlines the business’s dual-brand strategy, stating the “powerful equity” both have is “too good to scrap”.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.