BSkyB unveils new Sky Movies on-air look
BSkyB has unveiled a new on-air look for its Sky Movies channels and has introduced a star-rating to its Sky Movies EPG listings. It is also launching a world cinema strand.
BSkyB has unveiled a new on-air look for its Sky Movies channels and has introduced a star-rating to its Sky Movies EPG listings. It is also launching a world cinema strand.
HHCL/Red Cell has created a £2m radio and outdoor campaign for budget hotel chain Travel Inn. The campaign focuses on the chain’s customer satisfaction guarantee and retains the ‘Your inn for a good night’s sleep’ strapline.
Weightwatchers.co.uk has appointed James Hilton as head of marketing. He is a former marketing director of MGM Mirage Online and head of strategic alliances for Guardian Media Group.
Mother has created a television campaign for Diageo-owned ready-to-drink brand Archers Aqua, with the tagline ‘Something for the ladies’. The agency was appointed to the advertising account in August. The ads, which will be rolled out this week, feature male pilots and firefighters. This is the first TV work for the brand in almost a […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?