BSkyB unveils next phase of autumn push

BSkyB has begun the next phase of its 18m marketing push, unveiling details of seven new satellite channels launching this autumn.

National newspaper ads ran at the weekend proclaiming “The sky gets bigger tonight” to herald the UK launch of the Disney Channel on October 1. Six additional channels make their debut on November 1.

The campaign was created by Duckworth Finn Grubb Waters and The Design Clinic.

New channels launching early next month are the Sci Fi Channel, broadcasting in the evenings from Monday to Wednesday, the History Channel broadcasting from 4pm to 7pm Monday to Friday and Sky Sports Gold broadcasting from 10pm to 1am Monday to Wednesday. They will share the same transponder on the Astra satellite.

Also launching is European Business News from November 1 (from 6am to midday daily) and Playboy TV which will share transponder space with the Bravo channel. Paramount Television will share Nickelodeon’s transponder.

All new channels except Disney Channel will carry advertising. Advertising sales will be handled by Sky’s sales team for all but EBN and Playboy, which will handle their own sales.

Paramount TV is a Viacom-owned service, a sister channel to Nickelodeon.


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