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Learn sales drivers have hit the road

Marketing Week

In his letter (MW July 10) defending Orange’s current campaign, Joe Craggs’ exhortation to get Orange trainers out of the stores to show customers what is possible was well-made. In fact, Orange is already running a nationwide roadshow to support the phone trainers advertising campaign. As lead creative agency on the project, TRO has identified […]

Above beyond what is needed

Marketing Week

Joe Craggs (MW July 10) has a valid point, in that Orange is right to try to gain incremental revenue by encouraging more existing customers to use more of Orange’s services more of the time. It is Orange’s selection of media that is more deserving of criticism. Why use expensive above-the-line media when Orange already […]

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