BT appoints Perspectives Red Cell
Perspectives Red Cell has been appointed by BT to create a new brand identity for its Defence Fixed Telecommunications Service.
Perspectives Red Cell has been appointed by BT to create a new brand identity for its Defence Fixed Telecommunications Service.
In his letter (MW July 10) defending Orange’s current campaign, Joe Craggs’ exhortation to get Orange trainers out of the stores to show customers what is possible was well-made. In fact, Orange is already running a nationwide roadshow to support the phone trainers advertising campaign. As lead creative agency on the project, TRO has identified […]
Joe Craggs (MW July 10) has a valid point, in that Orange is right to try to gain incremental revenue by encouraging more existing customers to use more of Orange’s services more of the time. It is Orange’s selection of media that is more deserving of criticism. Why use expensive above-the-line media when Orange already […]
Trinity Mirror chief executive Sly Bailey, is expected to announce a swathe of job cuts from the newspaper group’s advertising, administration and distribution departments when she delivers the results of her strategic review next Thursday (July 31).
Naomi Walkland joins online car marketplace Motorway from Bumble where she spent nearly six years.
Michael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox’s and Refreshers, in the newly created chief marketing officer role.
Realising its old ways of working were no longer fit for purpose, the smoothie maker appointed its first marketing excellence lead three years ago to drive consistency.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.