BT is considering ditching its piper logo as part of a corporate identity review.
Value retailer Matalan, troubled by profit warnings and management in-fighting, is symptomatic of a sector that is being squeezed out. By Amanda Wilkinson Matalan is at a crossroads. Once the darling baby of retail analysts and the City, the value brand has evolved into a troubled teenager, caught up in temper tantrums, and has yet […]
Sainsbury’s and Tesco have failed to sign up to the Department of Health’s five-a-day logo, designed to boost consumption of fruit and vegetables. Instead Sainsbury’s is introducing its own five-a-day logo on own-brand lines…
William Hill hires domain manager William Hill has appointed NetNames, one of the UK’s leading domain name specialists, to manage its portfolio of several hundred domain names.
Mark Ritson shares 10 hacks for smaller businesses looking to make the most of their marketing budget.
From John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
More than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.