BT considers ditching its piper logo
BT is considering ditching its piper logo as part of a corporate identity review.
BT is considering ditching its piper logo as part of a corporate identity review.
Value retailer Matalan, troubled by profit warnings and management in-fighting, is symptomatic of a sector that is being squeezed out. By Amanda Wilkinson Matalan is at a crossroads. Once the darling baby of retail analysts and the City, the value brand has evolved into a troubled teenager, caught up in temper tantrums, and has yet […]
Sainsbury’s and Tesco have failed to sign up to the Department of Health’s five-a-day logo, designed to boost consumption of fruit and vegetables. Instead Sainsbury’s is introducing its own five-a-day logo on own-brand lines…
William Hill hires domain manager William Hill has appointed NetNames, one of the UK’s leading domain name specialists, to manage its portfolio of several hundred domain names.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.