BT launches broadband demo stores

Telecoms provider BT is set to open high-street shops to showcase its Total Broadband service.

At the store in Whitchurch near Cardiff, potential customers will be given demonstrations of BT’s new “lightning fast” broadband service and a range of home and businesses applications including gaming, downloads, CCTV and internet television.

BT is trialing its new fibre broadband that claims to give download speeds of up to 40Mb in Whitchurch and Muswell near London, where it plans to open a second demonstration store next week.

Customers will be able to ask questions and find out first hand how the new broadband service can transform internet use.

Consumer, BT Retail marketing director Matthew Dearden says: “The BT Retail Super fast Broadband shop in Whitchurch, Cardiff, is the first showcase of its kind to hit Britain’s high streets.”

“The showcase shows local people what Super fast Broadband, currently being trialed in their areas, is all about and enables them to see demonstrations of a range of home and business applications that will dramatically enhance their lives.”

In August, BT announced plans to launch a music subscription service to rival BSkyB and Virgin Media, in response to the Government’s Digital Britain proposals to end piracy.

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