BT picks GCap boss to lead brand rejuvenation strategy

BT has appointed former GCap Media marketer Suzi Williams as its new brand chief.

Williams, who was market development director at the radio group, replaces Simon Ingman, who left the company in September after 15 years (MW September 1, 2005). She has been brought in to “rejuvenate the brand across the entire BT group”, according to a spokesman, who adds that she joins at a “crucial time”.

Williams, a former Procter & Gamble, Orange, BBC and KPMG marketer, will report to BT group marketing director Tim Evans.

Ingman was BT’s brand and sponsorship director for five years and oversaw the company’s 2003 rebrand that introduced the “connected world” logo. He was responsible for BT’s entire sponsorship portfolio, including its recent partnership with the successful London 2012 Olympic bid. Williams will take the title of head of brand but will not be as involved in sponsorship as her predecessor.

Paul Leonard is head of commercial sponsorship at BT but it is thought that Evans will continue to oversee the department as a whole.

BT is running a &£40m “mega campaign” featuring My Family sitcom star Kris Marshall (MW October 20, 2005). The campaign, which was created by Abbott Mead Vickers.BBDO, tells the story of 30-something character Adam, his partner Jane and her two children.

As first tipped in Marketing Week (June 2, 2005), BT handed AMV its centralised consumer business in July. BT is holding a pitch for its &£17m business-to-business account.


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