BT recruits fans to star in next Adam and Jane TV ad

BT is giving the public the chance to star in its April advert alongside its couple Adam and Jane in the latest instalment of the six-year campaign.


The latest ad features a heavily pregnant Jane who goes into early labour, meaning the couple have no time to plan their wedding, leaving the nation to decide what happens next.

BT is encouraging the public to vote on the next stage of the campaign on a dedicated Facebook page, with the option receiving the most votes being turned into the creative for the final advert of the series in April.

The telecoms company will also select two voters to play the part of wedding guests in the advert.

In August 1.6 million people voted for the outcome of this month’s advert, deciding that Jane would be expecting a child.

BT Retail consumer marketing director David James says: “There was an overwhelming

The Adam and Jane storyline, starring TV actors Kris Marshall and Esther Hall, first appeared on TV screens in 2005.


Celebrating real family relationships

Josie Allchin

Click here to read the cover feature: Is your brand ready for some home truths?Click here to read about marketing and nostalgiaClick here to find out how tech brands are making themselves family friendly Highlighting real family relationships over the stereotypical portrait of mother, father and two children allows brands to be broader in their […]


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