BT has reported an annual pre-tax profit of &£2.1bn as a result of a 38% surge in revenue from ‘new wave’ services such as broadband. But analysts say it must still prove it can see off rivals installing their own broadband equipment in BT’s exchanges.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.
Sebnem Erim believes emotional intelligence – in particular empathy – is as important as intelligence when it comes to building a global marketing career.
Cannes Lions may be a reflection of the best connected – rather than best – people in marketing, but when it comes to tackling issues from the reversal of women’s rights to inclusion, that’s not necessarily a bad thing.
The building society is on the lookout for a new CMO to replace Bennison, who has been chief product and marketing officer at Nationwide since 2016.