BT Sport, Tesco and ITV top Marketing Week Masters awards shortlist

The shortlist for Marketing Week’s Masters awards is revealed, with Tena, Kraft Heinz and Aldi also racking up multiple nominations.

BT Sport, Tesco, ITV, Tena, Aldi, Capita for the British Army, Dixons Carphone and Kraft Heinz are among the brands leading the way with multiple nominations at this year’s Marketing Week Masters awards.

BT Sport has nine nominations across categories including Best Use of a Small Budget, Data-Driven Marketing, Marketing Team of the Year, and PR and Brand Storytelling for its ‘Unscripted’, ‘WWE Moving Day’ and ‘Whatever It is, Cancel It’ campaigns.

Tesco, meanwhile, has six nominations for categories including Diversity and Inclusion Champion, Long Term Brand Building Excellence, Multichannel Marketing and Marketing Team of the Year for its work with creative agency BBH London.

Elsewhere, ITV has two nominations for its ‘Britain Get Talking’ campaign with Uncommon Creative Studio, as well as one for the ‘Veg Power’ campaign and for Marketing Team of the Year. Aldi, Capita for the British Army, Dixons Carphone, Kraft Heinz and Tena have all been shortlisted across three categories.

To see the full shortlist, click here

In an addition to the awards categories this year, Aldi UK, Capita for the British Army, and Tesco will fight it out for Long Term Brand Building Excellence. Aldi UK, BT Sport, ITV, Tesco and UKTV are all up for Marketing Team of the Year.

Agency of the Year is between BBH, CHS, ForwardPMX, Go Inspire Group and Karmarama, part of Accenture Interactive.

Marketing Week’s editor-in-chief Russell Parsons says: “Given the huge challenge everyone in the marketing industry faces, it’s really important to celebrate what excellence looks like. This shortlist is testament to the creativity, innovation and effectiveness of the UK marketing industry. Huge congratulations to everyone shortlisted.”

The shortlist was decided by a jury of senior marketers from some of the UK’s biggest businesses. This year, our expert panel of judges includes Channel 4 CMO Zaid Al-Qassab, Nationwide CMO Sara Bennison, Centrica CMO Margaret Jobling and Tesco chief customer officer Alessandra Bellini.

The winners will be announced in September as part of an online showcase of the results. We will be sharing further details of this shortly.

To see the full shortlist, click here