BT teams up with T-Mobile to launch BT Mobile Home Plan
BT has teamed up with Deutsche Telekom-owned T-Mobile to launch BT Mobile Home Plan, a new price plan which includes free calls from mobiles to home numbers.
BT has teamed up with Deutsche Telekom-owned T-Mobile to launch BT Mobile Home Plan, a new price plan which includes free calls from mobiles to home numbers.
The Food Commission has warned that the marketing of ‘junk food’ puts children at risk. It made the claims in a submission to the World Health Organisation as part of a consultation on a global strategy for diet and health.
Sky Creative Agency, BSkyB’s in-house production unit, has created a TV campaign to support the launch of Shop! magazine. The magazine will come free with the September issue of National Magazine Company’s Company magazine.
Sponsorship can get a bit monotonous. Sport, buildings, people. And it’s not like being at school: companies can’t just pledge 50p and then pretend not to be in when it’s time to cough up the money. So you’d think that companies would jump at the chance to sponsor an interplanetary spaceship. Not so, it seems. […]
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.