BT hopes to build its broadband business with plans to offer subscribers faster connections at no extra cost.
Sendo, the UK mobile phone handset manufacturer, has announced a global rebranding in an attempt to make up ground on market leaders Nokia and Motorola.
The Chief Marketing Officer (CMO) Council, a group of senior marketing executives in the technology industry, is expanding into Europe with the formation of CMO Council Europe.
Abbey is reviewing its £30m advertising account, held by TBWA/London, following the bank’s acquisition by Spanish company Banco Santander.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.