BT unveils Paralympic ident series

BT revealed details about the series of idents it has created featuring athlete ambassadors as part of its sponsorship of the coverage of the Paralympic Games.

The 30 TV idents will feature Paralympians such as sprinter Jonnie Peacock, javelin thrower Nathan Stephens and Lee Pearson who performs Equestrian, talking about the emotions they experience when they compete.

The films will also feature the athletes at iconic British landmarks, including Brecon Beacons, Bright Pavilion and Giant’s Causeway. They will run on Channel 4 from the start of its coverage of the Paralympic Games until the closing ceremony on 9 September.

BT has committed to supporting GB’s Paralympic Team beyond 2012 until Rio 2016, as well as sponsoring the annual BT Paralympic World Cup.



Telegraph Olympic strategy shows signs of pay off

Lara O'Reilly

The Daily Telegraph’s strategy to place considerable investment in its Olympics coverage in the hope of attracting new readers appears to have paid off as the title was one of the few newspapers to report a circulation uplift in July. (FULL DATA IN TABLE BELOW)


London 2012: Brand winners

Seb Joseph

As the curtain closes on the London 2012 Olympic Games, Marketing Week picks out the best marketing campaigns showcased at the London 2012 Games.


    Leave a comment