BT Vision launches shopping service

BT Vision has launched an on-demand shopping service.

Vision Shopping, hosted by Gaby Roslin and first revealed by new media age last year (nma 6 March 2008), features five on-demand channels including Home, Sport & Fitness and DIY. The channels are accessed via the EPG, with viewers able to buy products over the phone, although not yet via the red button.

The products available in each channel will be updated regularly by channel manager Canis Media and platform provider Emuse.

Ed Hall, CEO of Canis Media, said viewers would benefit from a tailored shopping experience. “BT Vision has recognised the potential for an on-demand service to complement its programming and benefit from increased engagement with audiences,” he said.

new media age revealed BT Vision’s plans to launch a shopping service in March last year when then-CEO Dan Marks said the company aimed to create a retail service to exploit the platform’s interactive opportunities and enable customers to purchase products via the red button.

However, BT Vision business development manager Jeremy Rosenberg said it hadn’t ruled out introducing red-button transactions at a later date.

“This is something we’ll look at in the future but it really depends on how successful this service is,” he said. “Most people are comfortable enough to pick up the telephone and order.”

This story first appeared on newmediaage.co.uk

Recommended

Fraud prevention needs “400-plus rules”

Marketing Week

With card not present fraud growing dramatically, existing processes used to tackle the problem are likely to be inadequate. According to participants in a Continental Airlines webinar, sponsored by 41st Parameter, half of systems currrently deploy fewer than 25 rules to flag fraudulent incidents, with 17 per cent using under 200. Yet according to  Ori […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now