BT’s brand will appear on store fronts for the first time in 25 years as the company looks to overhaul perceptions of the brand that are “not in a great place” through a focus on new products and improved customer service.
BT has signed a £50m five-year deal with the Football Association as it looks to have “real relevance” with consumers and talk more broadly about its business.
As BT underwhelms with its new brand design, Harry Lang asks how important investment is in an exciting logo and whether there is such a thing as ‘too simple’.
Employees from BT, HSBC UK, Lloyds Banking Group, Lloyd’s of London, Nationwide, Reed Smith, Scope and Virgin Media will appear in a Channel 4 film aimed at raising awareness of the #PurpleUpLight movement, which celebrates the economic contribution made by disabled people.
BT and EE are scraping separate marketing chief roles in favour of one position that will report into BT Consumer CEO Marc Allera as they look to “make the most of both the brands”.
While Google and Apple keep their positions at the top, Amazon has bumped Microsoft from third place and a number of Chinese giants are threatening the status quo in this year’s BrandZ top 100.
BT, EE and Plusnet have brought their broadband, mobile and content offerings together in an effort to offer “seamless connectivity” to customers across the UK.
Generation Exchange: BT’s Zaid Al-Qassab argues that he can never be a ‘digital native’ but agrees that there are more similarities than differences between him and group lead for marketing, Andrew Ridler.
The most popular ads on YouTube last month included Dwayne ‘The Rock’ Johnson teaming up with Apple’s Siri and Nike exploring what goes into an athlete’s smile.
The telecoms giant is changing its advertising style to take a more emotional approach in a bid to become more “relevant” to consumers’ lives.
Shell is the fastest riser in the 2017 list of the UK’s most valuable brands.