How a high concept BT campaign convinced us ‘It’s Good to Talk’
Matthew ValentineBig ideas, human truths and Bob Hoskins came together in this IPA award winning campaign to help BT put itself at the heart of communication.
‘We wanted to do the opposite of everyone else’: How BT is demonstrating its purpose during the pandemic
Sarah VizardBT’s new campaign aims to teach the nation vital digital skills as it looks to play a role as a public service communicator during the coronavirus pandemic.
Sky and BT make a perfect match in the face of sport streaming threat
Matt BarkerThe two broadcasters have announced joint subscriber packages, strengthening their position in a fragmenting market.
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Marketers have finally woken up to the power of women in sport
Charlotte RogersIt may have taken years to shift attitudes, but marketers are finally realising the power of putting female athletes on an equal footing with men.
‘We have to be a brand that does not just tells’: BT kicks off FA sponsorship strategy
Sarah VizardThe telecoms firm is introducing its 4-3-3 sponsorship strategy in a deal it hopes will leave a lasting legacy in football and beyond.
BT returns to the high street as it overhauls brand that ‘stands for nothing’
Sarah VizardBT’s brand will appear on store fronts for the first time in 25 years as the company looks to overhaul perceptions of the brand that are “not in a great place” through a focus on new products and improved customer service.
BT wants to shake off its ‘ornamental’ status with FA sponsorship
Erin LyonsBT has signed a £50m five-year deal with the Football Association as it looks to have “real relevance” with consumers and talk more broadly about its business.
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If less really is more, did BT get its new logo right?
Harry LangAs BT underwhelms with its new brand design, Harry Lang asks how important investment is in an exciting logo and whether there is such a thing as ‘too simple’.
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Lloyds, BT and Virgin Media back push to raise awareness of disability in the workplace
Sarah VizardEmployees from BT, HSBC UK, Lloyds Banking Group, Lloyd’s of London, Nationwide, Reed Smith, Scope and Virgin Media will appear in a Channel 4 film aimed at raising awareness of the #PurpleUpLight movement, which celebrates the economic contribution made by disabled people.
BT and EE bring brands closer together under unified marketing role
Molly FlemingBT and EE are scraping separate marketing chief roles in favour of one position that will report into BT Consumer CEO Marc Allera as they look to “make the most of both the brands”.
Revealed: The world’s most valuable brands
Ellen HammettWhile Google and Apple keep their positions at the top, Amazon has bumped Microsoft from third place and a number of Chinese giants are threatening the status quo in this year’s BrandZ top 100.