Has a socially distanced world rendered experiential marketing redundant, or has the lockdown only emphasised the importance of real life events as milestones in consumers’ lives?
Congratulations to all the winners of this year’s Marketing Week Masters Awards, including ‘Brand of the Year’ Tesco, Grand Prix winner ITV, and ITV CMO Rufus Radcliffe, who has been crowned ‘Marketer of the Year’.
The broadcaster’s latest ad campaign celebrates the return of the Premier League and anticipates big changes in our viewing habits.
Big ideas, human truths and Bob Hoskins came together in this IPA award winning campaign to help BT put itself at the heart of communication.
BT’s new campaign aims to teach the nation vital digital skills as it looks to play a role as a public service communicator during the coronavirus pandemic.
The two broadcasters have announced joint subscriber packages, strengthening their position in a fragmenting market.
It may have taken years to shift attitudes, but marketers are finally realising the power of putting female athletes on an equal footing with men.
The telecoms firm is introducing its 4-3-3 sponsorship strategy in a deal it hopes will leave a lasting legacy in football and beyond.
BT Sport took the message to the fans with a data-driven campaign to drive subscriptions.
BT Sport combined data with creativity, resulting in a 30% uplift in subscriptions.
BT used AI to get to the heart of the nation’s conversation about football.