BTCellnet is launching a new national press advertising campaign on July 1 to promote its roaming facility, which allows customers to use their mobile phones abroad. BTCellnet customers can now call from 99 different countries – which the company claims is a wider range than that offered by any other mobile phone company in the world. The executions, created by Abbott Mead Vickers.BBDO, will run throughout July and form part of a wider campaign highlighting BTCellnet’s international capabilities, including the One Rate service. One Rate, a 40p per minute flat-rate call charge across Western Europe, will be promoted in July with wraparounds on 100,000 copies of The Economist to be distributed at Heathrow airport.
Diageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Unilever investing in digital skills to the lessons from Premier Inn, it’s been a busy week. Here’s my take.
After a year of upheaval for Facebook, from ad boycotts to rows over hate speech, Nicola Mendelsohn is focused on the future, the value of resilience and the rise of discovery commerce.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.