BTCellnet is launching a new national press advertising campaign on July 1 to promote its roaming facility, which allows customers to use their mobile phones abroad. BTCellnet customers can now call from 99 different countries – which the company claims is a wider range than that offered by any other mobile phone company in the world. The executions, created by Abbott Mead Vickers.BBDO, will run throughout July and form part of a wider campaign highlighting BTCellnet’s international capabilities, including the One Rate service. One Rate, a 40p per minute flat-rate call charge across Western Europe, will be promoted in July with wraparounds on 100,000 copies of The Economist to be distributed at Heathrow airport.
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