BT’s strategic planning business will be handled in house for the first time following the split with PHD (MW August 10). It was thought the &£30m account would go to Starcom, which handles BT’s TV, press and radio buying, but it will instead sit within BT’s media team headed by Steve Huddleston.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.