Budweiser releases teaser for upcoming ‘Bud Party’ Super Bowl ad

Budweiser maker Anheuser-Busch has teased two Super Bowls ads for its Bud-Light and Shock Top brands, which feature US comedians Seth Rogen, Amy Schumer and T.J. Miller.

https://www.youtube.com/watch?v=JAP7JGnwT1c

The Bud Light teaser features Schumer jokingly rubbing Rogen’s back with lotion and is set to the slogan “the Bud Light party is coming”.

The Shock Top brand, meanwhile, shows Miller playfully interacting with an animated beer tap (yes, it’s as bizarre as it sounds). It is the brand’s first Super Bowl ad in its 10-year history.

Anheuser-Busch has been the official beer advertiser of the famous US-sporting event since 1975. And for this year’s event, the beer giant is running three and a half minutes worth of ads, also encompassing its Budweiser and Michelob Ultra brands.

Rising ad prices

Super Bowl broadcaster CBS is believed to be charging a record-breaking $5 million for a 30-second spot this year. And, according to Kantar Media, the average rate for a 30-second Super Bowl ad has risen by 76% during the past decade – reaching $4.4 million in 2015.

Perhaps rather unsurprisingly given the event’s history, this year’s Super Bowl ads are expected to be dominated by car brands.

Among the automotive brands planning one spot or more include Acura, Audi, Buick, Honda, Hyundai, Kia, Mini and Toyota.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now