Budweiser turns to Helen Mirren for drink-drive message for its Super Bowl ad

Budweiser has turned to British actress Helen Mirren to spread a positive drink-drive message for its major 60-second Super Bowl ad.


In the ad, Mirren tells viewers: “‘I will sum it up like this: If you drive drunk, you, simply put, are a short-sighted, utterly useless, oxygen-wasting, human form of pollution, a selfish coward. Don’t be a pillock!”

More than 325 million gallons of beer are expected to be consumed in the US during the annual American football showpiece and the advert ends by encouraging viewers to use the hashtag “GiveADamn”. Budweiser has pledged to donate $1 to safe driving programmes for each share of the hashtag.

Budweiser could very well be on the right track with the socially-conscious ad if Twitter is to be believed.

In an interview with Marketing Week, Twitter’s director of content planning Stacy Minero claims brands that have emotive messages, much like P&G’s 2015 Like A Girl campaign, are best placed to win this year’s Super Bowl ad battle.

Kia Motors, meanwhile, has announced its own Super Bowl commercial. In the ad, Hollywood actor Christopher Walken uses a stylish sock to demonstrate how the next generation Optima car stands out in the mid-size car market.


Super Bowl 2016: Brands turn to social for added value

Thomas Hobbs

With a record 114.4 million Americans tuning into last year’s match, it’s clear the Super Bowl remains a huge draw for advertisers. However, with Super Bowl ad slots now pricier than ever before, many brands are changing the way they advertise around US sport’s biggest event.


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