Buena Vista International is to undertake its first interactive TV campaign, which will support the Hitchhiker’s Guide to the Galaxy. The campaign breaks on April 15 and the deal was negotiated by Carat.
South-east London’s man-about-town and head of independent agency Iris, Ian Millner, is no stranger to setting his sights high. Millner has moved his agency of 150 staff (not bad from a standing start of zero five years ago) to offices in spitting distance of the Tate Modern – not that spitting is what the Iris […]
Superdrug has put its advertising account up for review as it prepares to boost its ad spend to more than £10m. The AS Watson-owned health and beauty retailer has given a brief to four agencies, including incumbent Walsh Trott Chick Smith, to come up with a new brand campaign. The other agencies are thought to […]
The RAB is in talks with major commercial radio groups about networked programming, but critics say it should concentrate on protecting its share of advertising spend, says Caroline Parry
With a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.
Greggs used the element of surprise for its first foray into vegan products. The follow-up required a different strategy.
Employees forced to work remotely have demonstrated proximity has no bearing on quality of work, which opens up a range of opportunities for using local talent on campaigns in global markets.
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