Buena Vista International is to undertake its first interactive TV campaign, which will support the Hitchhiker’s Guide to the Galaxy. The campaign breaks on April 15 and the deal was negotiated by Carat.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.