Bugaboo joins (RED) fight against Aids
Child mobility company Bugaboo is partnering with The Global Fund (RED) initiative to raise funds to eradicate Aids in Africa.
Bugaboo becomes the first partner to contribute 1% of total revenues to (RED).
To mark the partnership, Bugaboo has created (Bugaboo) Red, a dedicated product range, designed to give customers the option to visibly communicate their support for the (RED) partnership.
Bugaboo chief executive Nico Moolenaar says: “Bugaboo is built on innovation, which is why we were drawn to (RED), which harnesses the power of consumerism to be a force for good.”
Companies supporting (RED) in the past have created limited edition red products and donated a percentage of their revenue to the Aids fund. These include American Express, Motorola, Apple and Dell.
By raising money through brand partnerships, (RED) aims to fund anti-retroviral drug treatments, prevent mother-to-child transfer of HIV and improve the quality of life for sufferers as well as raise awareness among consumers.
(RED) chief executive officer Susan Smith Ellis says: “Bugaboo will raise the profile of the (RED) brand worldwide drawing attention to the pressing issue of HIV/Aids in Africa and highlighting the power of consumer purchasing decision.”
